GTM &
Growth
Marketing
for every
stage.

OPTIMISESCALELAUNCHFOUNDATIONS

I help founders and in-house teams nail their positioning first time round, find product-market fit fast, take new products to market at pace and scale what's working.

(01)About

Hi, I'm Bryony.

Bryony Carragher, founder of The Launch Desk
Bryony Carragher / Founder

I've spent over ten years in high-growth, fast-changing businesses, working on both sides of marketing: setting the strategy, then doing the work to make it land.

I get a real buzz from the puzzle of positioning, finding the value in a proposition and the words that make the right customers care. And I love putting it to work, through the campaigns and experiments that turn a good story into commercial results.

That mix is what The Launch Desk is built on: the thinking and the doing to turn a good idea into real growth.

Who I've worked with
Sourceful
Riverflow
THG
LOOKFANTASTIC
Radius
Sage
Growthful
The Dining Club Group
(02)What I do

Four ways I help businesses launch and grow

Got a new idea? 01

Foundations

Getting clear on what your product is for, what makes you different and how to say it, before you spend any money on marketing.

Ready to launch? 02

Launch

Taking a new product, brand or proposition to market with a clear plan, then running the campaigns that win your first customers.

Getting traction? 03

Scale

Finding the channels that bring you the best return on your spend, and turning early traction into growth you can repeat.

Already in market? 04

Optimise

Getting more from the budget you already spend and the customers you've already won.

(03)Selected work

A few examples
of my recent work

Riverflow

Launching Riverflow, the AI model that ranked #1 in the world

Pivoting Sourceful from packaging sourcing into AI, then taking its own image-editing model to market.

PositioningGo-to-marketPR & paid launch
Visit riverflow.ai (opens in a new tab)
#1 On Artificial Analysis's image editing leaderboard on launch day, ahead of models from Google and OpenAI+84% Average monthly revenue growth in the first 6 months after launch+57% Average monthly growth in paid users in the first 6 months after launch
Sourceful

Building Sourceful's self-serve business from zero to six figures

Turning a new idea into a revenue engine, bringing in customers across paid, social and referrals and fixing the path from lead to sale.

AcquisitionConversionTeam leadership
Visit sourceful.com (opens in a new tab)
111x Year-on-year revenue growth, reaching a six-figure run-rate in year one+44% Improvement in lead-to-sale conversion in 6 months−30% Reduction in customer acquisition cost in 6 months
Client under NDA

Global B2B software brand: a testing sprint to find the message that sells

A staged testing programme for a new SME energy proposition, finding the message that lands before any budget goes on a branded launch.

MessagingPaid social testing
2x Click-through on the winning message, compared with the other three4 of 4 Messages beat B2B SaaS benchmarks for click-through and cost per click7 days To a clear lead message for launch, on a lean test budget
Growthful

Growthful: a founder-led client acquisition strategy

A differentiated position, an authentic founder-led voice and a go-to-market plan the founders can run themselves, for a new venture-building studio.

PositioningFounder-led contentGo-to-market
Visit growthful.studio (opens in a new tab)
3 Meetings with ideal clients in the first month6 months Of content ideas, built around the founders' talking topics1 AI system To create and draft posts in each founder's voice
(04)Testimonials

What others say
about my work

Bryony is highly proactive and takes initiative. She gets on with things without needing to be told. She understands consumer thinking, and she knows how to advocate for it and articulate it clearly. She's also properly AI native.
Wing Chan / CEO, Sourceful
Bryony has been instrumental to Growthful in our first year of trading. Her work on our content and how we present ourselves gave us the confidence to walk into pitches and talk about our business in exactly the right way.
Sean McKnight / Co-founder, Growthful
(05)How I work

How we could
work together

Fixed scope

Focused project

A deep dive into a specific challenge, from positioning to a launch plan.

Good for:Getting an expert view before you commit budget.

Flexible support

Deeply embedded

A senior growth lead working alongside your existing team.

Good for:Adding senior firepower when your team is stretched.

Ongoing expertise

Fractional support

Ongoing marketing leadership, without a full-time hire.

Good for:Businesses that need a marketing lead, from plan to delivery.

Whether you have a broad challenge or a specific brief, we'll work out the right shape together.

Get in touch →
(06)Let's talk

Launching something, or ready to grow?

Let's talk.

Drop me a line at [email protected] and I'll get back to you within 2 working days.

© 2026 The Launch Desk / Bryony CarragherGTM & growth marketing